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The Biggest Mistake Originators Make in Their Marketing Campaigns
By: Joe Pahl
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    Table of Contents:
  • The Biggest Mistake Originators Make in Their Marketing Campaigns
  • You see, the...
  • So your goal...
  • You put a...

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    The Biggest Mistake Originators Make in Their Marketing Campaigns - You put a...

    (Page 4 of 4 )

    You put a stamp on the return envelope. You make the survey a multiple choice form where they only have to circle the appropriate action. You perform all the steps that you can so that they are basically required to just circle a few answers on a form, and place it in the mail.

    Also, give the prospect a little incentive to performing the desired call to action. In the example above, you can offer a gift certificate to everyone who completes and returns the survey. That will definitely increase your responses. Another idea is to give them a coupon (ie. $150 off closing costs) if they perform your call to action.

    I believe that after the headline, the call to action is the most critical part of any marketing campaign. Be sure to remember that you want to get your prospect to raise his or her hand as early in the process as possible, and the only way to do that is by making the resistance to taking the call to action minimal. Give incentives. Give choices. Make it easy.

    About the Author:

    Joe Pahl is a marketing consultant and co-creator of the Loan Maker Gold System for Loan Officers. To learn more marketing strategies targeted at loan officers and orginators, please visit

    DISCLAIMER: The content provided in this article is not warranted or guaranteed by Developer Shed, Inc. The content provided is intended for entertainment and/or educational purposes in order to introduce to the reader key ideas, concepts, and/or product reviews. As such it is incumbent upon the reader to employ real-world tactics for security and implementation of best practices. We are not liable for any negative consequences that may result from implementing any information covered in our articles or tutorials. If this is a hardware review, it is not recommended to open and/or modify your hardware.


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