The Biggest Mistake Originators Make in Their Marketing Campaigns - You see, the...
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You see, the goal in your call to action is to make it as easy as possible to for the prospect to take the action that you desire. You want to decrease the resistance to act as much as you can. By just stating "call me for more information" you are creating a certain level of resistance. There is only one option you are giving them, and you are asking the prospect to call you directly.
And you will lose a ton of leads that you really shouldn't. All the potential prospects who just aren't ready to talk to a loan officer yet won't respond. They have questions that you can definitely answer, but they aren't serious enough yet to overcome the resistance to action that you have established.
But here is the key. In about 3 weeks, they may be serious enough to take action, but you will be the furthest thing on their mind. They will read a marketing piece by another loan officer and then take action.
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