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WEBSITE MARKETING

The Basics of eZine Publishing
By: Developer Shed
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    2004-02-15

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    The Basics of Ezine Publishing
    by Terri Seymour


    2003 Terri Seymour

    Ezine publishing is very important to an online
    business for many reasons. It keeps you in
    contact with your potential customers. The
    relationship is formed that is needed for trust
    and respect. You are able to increase your income
    by selling advertising. Ezines can also help you
    build your reputation and your business.

    When you begin to publish your own ezine, keep
    in mind the basic and most important elements
    of a good ezine.

    1. Keep it clean, and not too long. Don't add too
    many squiggles and decorations that might make it
    hard to read. Try to keep it a reasonable length.
    People are more apt to read a shorter ezine than one
    that goes on and on.

    2. Limit your advertising. We realize publishers must
    advertise in their ezines, but keep it to a reasonable
    number of about six or less, depending on the length
    of your newsletter.

    3. Add your personality. Make your ezine warm and
    inviting. Talk to your readers. Let them get to know
    as you get to know them. This is very important!

    4. Provide quality content. If your ezine is on how
    to cook, then make sure it provides information
    on how to cook. Tips, articles, links, resources,
    products, tools, news, etc. are all things you can give
    your readers. You can also add a little fun. We
    all could use a little fun. ;-)

    5. Be consistent. If you say you are going to send
    out your ezine every Friday, then make sure you send
    it out every Friday. Now sometimes things happen
    beyond our control that might prevent this. But just
    let your subscribers know and they will understand.

    6. Make sure you provide all your administration
    information - including contact info, subscribe/
    unsubscribe info, disclaimer, and privacy policy.

    7. Be there for your readers. if your readers email
    you with questions, comments, concerns, etc. make
    sure you answer promptly and courteously. This will
    go a long way in building your reputation as a trusted
    and reliable business.

    8. Make it a priority to have original content. If
    you are unsure about writing articles, write an
    editorial with news updates, interesting tips and
    product reviews, etc. Always have some type of
    original content.

    9. Proofread your ezine. You don't want your ezine to
    look as if a child had put it together. (Although these
    days these kids could probably do a heck of a job) ;-)

    10. Enjoy your ezine, have fun with it, be yourself
    and wonderful things will start to happen. At least
    they did for me. I met tons of great new people, my
    business flourished, I felt confident and developed a
    self-pride I had never had before!! This can all
    happen for you as well with your very own quality
    ezine!


    ********************
    Terri Seymour owns and operates MyOwnEzine.com
    Learn to publish and promote your own ezine.
    mailto:myownezine@subto.us
    FR'EE Program to help you get subscribers.
    http://myownezine.subto.us
    Fr'ee MOE Ezine Publishing E'course
    mailto:moe-mini-course@getresponse.com

    ********************

    DISCLAIMER: The content provided in this article is not warranted or guaranteed by Developer Shed, Inc. The content provided is intended for entertainment and/or educational purposes in order to introduce to the reader key ideas, concepts, and/or product reviews. As such it is incumbent upon the reader to employ real-world tactics for security and implementation of best practices. We are not liable for any negative consequences that may result from implementing any information covered in our articles or tutorials. If this is a hardware review, it is not recommended to open and/or modify your hardware.

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