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WEBSITE MARKETING

The 7 Habits of a Successful Web-Marketing Plan
By: Valerie Prigent
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    2005-05-21

    Table of Contents:
  • The 7 Habits of a Successful Web-Marketing Plan
  • Rather than sending...
  • Integrating your online...

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    The 7 Habits of a Successful Web-Marketing Plan - Rather than sending...


    (Page 2 of 3 )

    Rather than sending all visitors to your home page and then letting them wander through your web pages, hoping that they will find what they were initially looking for, why not point them in the correct direction and offer them the content they were initially looking for by doing this search query?

    Habit #3: Integrating keyword strategy and web content

    Also, it is important to point out that keywords need to be re-used in the content itself of the page, and this is done by striking a careful balance between selling to prospect customers, optimizing for search engines, and making the text interesting and useful to your visitors.

    Because search engines want repeat customers, they try to return relevant results, so this content cannot be artificially crafted for the purpose of search engine ranking only ; but rather, one must take into consideration the importance of contextual relevancy and content usability.

    Habit #4: A call to action

    The web page needs to have a call to action, and you need to have some ROI measurement in place to establish the success of your search engine marketing strategy (whether it is paid or unpaid search engine keywords).

    Habit #5: Content creation and freshness

    Your site needs to grow its content to increase its search marketability, relevancy and ranking.

    Indeed, the more fresh content your site has, the more likely it will come up in search results, and the more your audience will come back to your web site.

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