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WEBSITE MARKETING

The 7 Habits of a Successful Web-Marketing Plan
By: Valerie Prigent
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    2005-05-21

    Table of Contents:
  • The 7 Habits of a Successful Web-Marketing Plan
  • Rather than sending...
  • Integrating your online...

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    The 7 Habits of a Successful Web-Marketing Plan


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    What is web-marketing? Why does your business need it? The best web site and the best web-marketing strategy will not reap the highest possible results, if they are not tightly integrated.Not only do you need a well-designed web site with relevant content and user-friendly navigation, but your site needs to be found by your target audience (prospect customers).

    A well-thought web marketing strategy drives traffic to your site through search engines, and other methods. Search engine strategy helps in getting the highest visibility in the search engine ranking, then helps pull the visitors to your web site if your listing is relevant to their initial query. After that, your web site or web page needs to communicate and be relevant in a targeted fashion to what your visitors had in mind when they clicked on your listing or search result.

    How does a web site communicate relevancy and targeting? Here are 7 habits a well-thought web-marketing plan needs to include to increase its efficiency.

    Habit #1: Keyword strategy

    Keyword research must be done to find out what people are actually typing into the search engines.

    Of course, it will be important to analyze the competition and your current keywords on an ongoing-basis.

    The really important number is the amount of traffic each keyword generates.

    Since search engine algorithms and methods are bound to change and are diverse, it is important to revisit your keyword strategy on a regular basis.

    Habit #2: Targeted pages to channels or main audience constituencies

    The key is to know your audience and address what they are looking for, rather than presenting what your business can offer.

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