The 3 New Strategies for Marketing Viral Success
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In the b.i. days (before the internet), the success of a mom and pop store depended, among other things, on the big boys of industry.Once they came to town and set up shop, there was no more mom and pop. They were driven out of business by the sheer volume of the mega companies' advertising and capital. Not a pretty site.
The internet has gone a long way to reviving the mom and pop industry. It affords many small businesses the opportunity to compete by using simple cost effective techniques repeated on a continuous basis. One of the techniques is viral marketing commonly referred to as word of mouth.
In the old days viral marketing for small business owners had limited appeal. Yes they could be successful in that particular city, town or even region but it's still nothing compared to the global word of mouth that business owners can tap into right now thanks to the internet. Once you launch your viral marketing campaign, it requires very little follow up on your part and even this has been taken a step further with the emergence of Web 2.0.
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