Search engines love new content on your website. It shows them that your information isn't out of date and that you're trying to offer the best possible service to your readers. If you haven't updated your website for a year or so then you're always going to find it more difficult to get higher rankings from search engines.
The internet never stays the same. That means that if you continue to use the same online marketing channels, and never re-analyse the marketplace, slowly you'll lose your marketshare. Whenever you see a new website ask yourself two questions – firstly, is there anything that I can learn from the way that they do business? And secondly, can I use their website as a marketing medium?
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