The 13 Pillars of Internet Marketing - Viral Marketing...
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PILLAR 10: Viral Marketing
Viral marketing simply means marketing that spreads like a virus – quickly, from peer to peer and often unintentionally from a strategic perspective. You don't necessarily have to think of a world beating viral marketing campaign to take advantage of the power of viral marketing. Just make it a bit easier for people to tell their friends about your service. And try and give them a reason to tell their friends.
PILLAR 11: Visitor Analysis
If you don't know where your visitors live, how they're finding your website and what there're doing when they're on your website, then how do you know what to improve about your website? Visitor analysis is key to gaining the knowledge that helps you make informed decisions on your future website strategy.
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