The 13 Pillars of Internet Marketing - The majority of...
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PILLAR 4: Autoresponders
The majority of marketing managers don't know what autoresponders are. And that's a big mistake. Autoresponders have the power to build relationships with your customers when you're busy doing something else. You could be on holiday and come back to find that your customers have placed orders – all because of your autoresponder.
PILLAR 5: Paid Advertising
Sometimes the only way of turning on the flow of website traffic is to pay for it. And that's where pay-per-click, pay-per-impression and sponsored advertising comes in. It's important to include paid advertising as part of your internet marketing budget. But only part of it. Ideally you will be spending a lot initially, but not so much after six months.
PILLAR 6: Press Releases
One of the secrets to effective internet marketing is to get other people talking about you and your website. And one of the ways to do that is to appeal to specialist publications through the submission of a press release. Press releases don't have to cost anything and all they take is time and planning.
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