The 13 Pillars of Internet Marketing
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Website Design: Firstly and foremost, good website design. There are two essential facets of good website design: Pleasing design and efficient coding.Your website needs to be pleasing to your consumer's eyes. It also needs to 'flow' nicely. Essential coding to pay attention to includes your page title, heading tags and navigational links.
PILLAR 2: Keyword Research
There are several paid-for, and a couple of free keyword research tools available. But what is keyword research? Keyword research makes sure that your web page is targeted towards the phrases that people actually type into search engines. Keyword research tools work by analysing previous search trends.
PILLAR 3: Blog Technology
Just because a website looks like a website doesn't mean it's a website. It could be a blog. Blogs have lots of great tools built into their design that make search engines like them more than a static website. Features like category tags, RSS feeds and the 'pinging' of new content to other sites means you can't afford to ignore the value of blogs.
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