Text Message Advertising: Promoting Through the Mobile World - An Effective Mobile Marketing Campaign
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Having something to advertise, even having a company that can make those promotional dreams come true, may not be enough to help you create a successful text messaging campaign. Anyone can achieve mobile marketing…but not everyone knows how to make mobile marketing work to bring in real results.
You don’t just want to create a mobile marketing campaign -- you want to create an effective mobile marketing campaign. It isn’t enough to send text messages to cell phone users, even when you’ve got a great mobile marketing company behind you. Creating a text message is easy. Creating a text message that others will pay attention to and act upon…that takes a little bit more finesse.
Get them to read. The first and most important thing is that your text messages be read by mobile users. Keep your messages short, vibrant and to the point; make your intentions clear right from the beginning. Let them know right away what you’ve got to offer or what you have to say. Get straight to the point. Your message should be very clear and to the point, so the reader knows exactly what’s going on and why they’re getting the message you’ve sent.
Don’t use confusing phrases, very large words or anything else that might create confusion. Keep it simple. Remember that people of all ages and education levels, people with varying verbal and reading skills, use cell phones. You want them to know and understand exactly what you’re trying to say. Otherwise, it isn’t likely they’ll pay attention to any part of your message.
Get them to act. You want people to do more then read your message; you want them to react. Have a great deal to offer? An important message to get across? A service that you think is exceptional? Don’t just tell them about in a text message; give them a reason and a means to act upon it. Include an embedded link, a phone number or some other way for them to reply and/or learn even more about what you’re touting with your promotional message.
Use action verbs (buy, visit, learn, etc.) to compel them into taking another step. Let them know exactly why they should act and what they’ll get from taking this extra step -- for instance, "Visit the site now and sign up to get a free coupon!" At all times, offer something more to them. If they click, if they call, if they respond, they’ll get something for this effort. Make that clear to make them act -- or at least, to get thinking about taking an action.
Get them excited. Always use actionable words and exciting language. You want your readers to feel thrilled in order to get them to do more. Use exclamation points (but only sparingly -- too much can be as bad as too few), maybe even stylization to make certain words and phrases stand out a little more. Capital letters, colors and other little extras can make your message seem much more exciting, and that’s exactly what you want. If you’re going to compel people into doing something, you’re going to have to create a little emotion in them. Always remember this: they have to see a need that you can fill. That’s the secret of selling anything -- even an idea.
Give them more. Create an effective mobile marketing campaign by giving them more than just a message. Be sure they have a way to follow up and move forward after they read your advertisement. When they call the number or follow the link you provide, be sure something is there to welcome them. Offer a great Web page, a friendly voice -- but something more so they know you really do have something substantial to bring them.
An effective mobile marketing campaign is one that sees results. Spend time finding the right company to help you spread the word, create a message that generates action and excitement and follow through by giving your traffic everything you promised in your promotion. When you see real results (confirmed sales, more traffic, etc.), you’ll know that you’ve launched an effective, and successful, mobile marketing campaign. Text message advertising works…when it’s done right.
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