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Text Message Advertising: Promoting Through the Mobile World
By: KC Morgan
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    Table of Contents:
  • Text Message Advertising: Promoting Through the Mobile World
  • Create a Text-Based Campaign
  • An Effective Mobile Marketing Campaign

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    Text Message Advertising: Promoting Through the Mobile World

    (Page 1 of 3 )

    Cell phones have become the ubiquitous accessory of the modern world. Everyone has one, everyone wants a new one, everyone knows how to use one -- they’re everywhere. Cell phones and mobile devices offer convenience, a way to easily keep in touch and stay connected. But they also provide something which might be even more valuable: a rich promotional opportunity. How much do you know about text message advertising?

    Learn the ins, the outs and the best strategy for launching your mobile promotions with test message advertising. There are a lot of things you can do with cell phones; gaining more Web traffic and earning more revenue just might be two of them. 

    Text Message Advertising: The Basics 

    If you own a cell phone or mobile device, you’re probably already aware of text message advertising. In fact, this promotional method has been used by Fortune 500 companies, small businesses, huge corporations….even politicians running for the highest office in the land. What kind of people create text messaging campaigns? Barack Obama and Hillary Clinton are only two personalities who have used this type of promotion in the past. 

    Text message advertising is extremely simple. Using short message service (SMS), companies and individuals create a short, word-based message touting special products, sales, services, ideas or Web sites. This message gets sent to a wide audience of mobile users to help spread the word and create attention-getting buzz. Think of it as a television commercial for the mobile world.  

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