Target Marketing Your Internet E-Commerce - Smart companies realize...
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Smart companies realize that the more involved the relationship becomes with the customer, the better their rate of retention. They are implementing this strategy in a wide variety of creative ways, involving both personalization and customization, and will certainly enhance their applications significantly over time:
1). Companies are creating extraordinary convenience for customers and establishing systems to speed the fulfillment of custom orders.
2). E-mail communications and reminder systems are going to be used increasingly.
The ultimate goal of every business is to have a customer who wants to hear from the business about new products that he or she might want to buy. E-mail, for the first time, provides this type of powerful tool, since it's an almost costless communications vehicle.
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