Target Marketing Your Internet E-Commerce - Will consumers will...
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Will consumers will trust the information they receive from companies on the Web as much as (or more than) they trust sales representatives? All evidence to date suggests the answer is yes. People believe that no trusted brand will risk its good name by posting misleading information on the Web.
As you go about creating an online recommendation system, your overriding goal should be to make the online shopping experience better than what a customer might encounter in the physical world. Therefore, you need to ask yourself: "What can my company accomplish using this medium that can't be accomplished in the physical world?"
Payment issues online seemed to have been taken care of by the credit card companies as a matter of routine.
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