Target Marketing Your Internet E-Commerce - How are companies...
(Page 3 of 14 )
How are companies making use of several levels of "personal" recommendations ?
In adopting any strategy based on personalization, privacy is a central issue. The ability to make the customer feel comfortable enough to give you the information you need to create a tailored product or solution is among the primary challenges companies must overcome.
1) The Web's ability to help companies establish marketing intimacy is possible because a Web site combines five elements:
2) An opportunity to present information in an interactive format, permitting customers to express their preferences to the owner of the Web site
3) Virtually costless online communications between the potential buyer and seller
4) A visual component that lets potential buyers see prospective purchases and how they would appear if personalized The ability to store tremendous amounts of personal information about their customers
More Website Marketing Articles
More By Jase Dow