Target Marketing Your Internet E-Commerce - In business...
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3). In business-to-business selling, smart companies are also linking tightly to their customers.
Leading-edge technology companies are offering custom password-protected Web sites for their corporate accounts and high-volume small business accounts. These sites are typically designed to simplify the buying process, and they offer
(1) customer online malls offering products preselected by the company to be bought by employees at volume discount prices,
(2) electronic mail links to account managers responsible for serving that customer,
(3) the ability to track the status of orders, and
(4) dramatic increases in the speed of order fulfillment through the elimination of paper forms and a reduction in errors.
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