Taking the Mystery out of Marketing - Just asking people...
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Just asking people where they heard of you or how they arrived at your web site is useful. When I asked one client how they found my site, they explained how they had been searching the web using the phrase, "marketing services" and how difficult it had been to find the site.
My advertising hadn't targeted the phrase "marketing services", so I quickly added it to the list of keywords for my ads. The result? The next day someone came to my site via my targeted ad and bought every marketing manual I sell.
Don't let marketing be a mystery. Start analyzing what is and isn't working so you know what to fix. If your marketing is working, use these same numbers to set new goals for lead generation and sales conversions and be even more successful.
About The Author
2004 © In Mind Communications, LLC. All rights reserved.
The author, Charlie Cook, helps service professionals and small business owners attract more clients and be more successful. Sign up for the Free Marketing Plan eBook, '7 Steps to get more clients and grow your business' at http://www.marketingforsuccess.com.
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