Website Marketing

  Homes arrow Website Marketing arrow Page 2 - Taking the Mystery out of Marketing
 Webmaster Tools
Base64 Encoding 
Browser Settings 
CSS Coder 
CSS Navigation Menu 
Datetime Converter 
DHTML Tooltip 
Dig Utility 
DNS Utility 
Dropdown Menu 
Fetch Content 
Fetch Header 
Floating Layer 
htaccess Generator 
HTML Encoder 
HTML Entities 
IP Convert 
Meta Tags 
Password Encryption
Password Strength
Pattern Extractor 
Ping Utility 
Pop-Up Window 
Regex Extractor 
Regex Match 
Scrollbar Color 
Source Viewer 
Syntax Highlighting 
URL Encoding 
Web Safe Colors 
Forums Sitemap 
Weekly Newsletter
Developer Updates  
Free Website Content 
 RSS  Articles
 RSS  Forums
 RSS  All Feeds
Write For Us 
Contact Us 
Site Map 
Privacy Policy 
  >>> SIGN UP!  
  Lost Password? 

Taking the Mystery out of Marketing
By: 359
  • Search For More Articles!
  • Disclaimer
  • Author Terms
  • Rating:  stars stars stars stars stars / 0

    Table of Contents:
  • Taking the Mystery out of Marketing
  • If you're only...
  • Just asking people...

  • Rate this Article: Poor Best 
      Del.ici.ous Digg
      Blink Simpy
      Google Spurl
      Y! MyWeb Furl
    Email Me Similar Content When Posted
    Add Developer Shed Article Feed To Your Site
    Email Article To Friend
    Print Version Of Article
    PDF Version Of Article




    Taking the Mystery out of Marketing - If you're only...

    (Page 2 of 3 )

    If you're only getting a handful of responses, the problem could be your ad. Something as simple as changing the marketing message you use in your advertising or in your search engine listings could increase your response rate.

    If you've had success with the ad in another publication, it may be that the particular ezine or web site isn't reaching your target audience and you'd be better off spending your advertising dollars elsewhere. If you track your ad results you can quickly discover where to avoid spending on advertising that doesn't work and make changes to get more out of each advertising dollar.

    2. Conversion Rates

    If your web site draws lots of visitors, you'll want to know what percentage of those visitors are buying, and if not buying, at least signing up for your ezine. With these conversion rates you can determine how to increase your online sales.

    Barbara has a subscription-based web site that pulls in over twelve hundred visitors a day, yet only seven people a day contact her and the site only generates sales a couple of times a week. Is this the best she can do? Probably not.

    You can prompt 10-50% of the people who visit your web site to contact you and then work on converting these qualified leads to sales. For Barbara, all it took was a few changes in her layout and copy for her to add two to three hundred people a day to her list of qualified leads and increase sales to dozens each day.

    One of the most important things to identify and measure is where sales come from. If you advertise with Google or in ezines and see that an ad has more than paid for itself in leads generated and sales, you'll know its worth running again.

    More Website Marketing Articles
    More By 359



    - Social Media Marketing: Learn From These Fou...
    - PPC Marketing Campaign Tips
    - Try Something New to Promote Your Website
    - Match Your Message to Your Audience
    - Great Content: A Long-Term Strategy
    - Social Shares and Search Rank
    - Inbound Marketing: A Cooperative Effort
    - Help Pinterest Users Spread Your Business
    - Landing Page Tips
    - Is Social Media on Your Resolutions List?
    - Do Something Daily to Grow Your Business
    - Five Google Resources for Marketers
    - You`re Never Too Old for Social Media
    - The Benefits of Business Blogs
    - Why You Need a Facebook Fan Page

    Developer Shed Affiliates


    © 2003-2018 by Developer Shed. All rights reserved. DS Cluster - Follow our Sitemap