Taking the Mystery out of Marketing - If you're only...
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If you're only getting a handful of responses, the problem could be your ad. Something as simple as changing the marketing message you use in your advertising or in your search engine listings could increase your response rate.
If you've had success with the ad in another publication, it may be that the particular ezine or web site isn't reaching your target audience and you'd be better off spending your advertising dollars elsewhere. If you track your ad results you can quickly discover where to avoid spending on advertising that doesn't work and make changes to get more out of each advertising dollar.
2. Conversion Rates
If your web site draws lots of visitors, you'll want to know what percentage of those visitors are buying, and if not buying, at least signing up for your ezine. With these conversion rates you can determine how to increase your online sales.
Barbara has a subscription-based web site that pulls in over twelve hundred visitors a day, yet only seven people a day contact her and the site only generates sales a couple of times a week. Is this the best she can do? Probably not.
You can prompt 10-50% of the people who visit your web site to contact you and then work on converting these qualified leads to sales. For Barbara, all it took was a few changes in her layout and copy for her to add two to three hundred people a day to her list of qualified leads and increase sales to dozens each day.
One of the most important things to identify and measure is where sales come from. If you advertise with Google or in ezines and see that an ad has more than paid for itself in leads generated and sales, you'll know its worth running again.
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