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Taking the Mystery out of Marketing
By: 359
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    Table of Contents:
  • Taking the Mystery out of Marketing
  • If you're only...
  • Just asking people...

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    Taking the Mystery out of Marketing

    (Page 1 of 3 )

    Knowing where to start to improve your marketing can be a bit of a mystery. Is it your marketing message, the places you advertise, your web site or what?By measuring the results or your marketing efforts and collecting feedback, you can uncover the secrets of what is and isn't working and learn what to refurbish or replace to generate more leads and increase sales.

    Tom called me with a question about how to increase sales from his web site. Despite having spent three thousand dollars to build an attractive web, he wasn't generating leads from his site. Only a small handful of people had contacted him since the site went live two months ago.

    Do you have a web site? Are you disappointed by the number of leads and sales your site is generating?

    I asked Tom what percentage of daily or weekly visitors to his site contacted him. He didn't know the answer. I asked him how many people visited his site per month. He didn't know. I asked him, how many sales of his books and coaching services had been generated by his web site. He didn't have that information, either.

    If you want to improve the performance of any marketing effort, whether online or offline, make the effort to collect and evaluate the results. You can use easily available numbers to help you fix what's not working and improve what is.

    Ever go on a diet? How do you tell if your eating and exercise regimens are working? You step on the scale and look at the number of pounds you've lost or gained. This simple figure gives you the truth about the success of your dieting efforts. To improve sales, track response to each of your marketing efforts and conversion rates.

    1. Response Rates

    If you spend money on advertising to drive people to your business web site, you want to know how many people responded to your ad and visited your site.

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