Streamline Your Social Network Presence - Utilize Blog Feeds
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Some would argue that the most important step in streamlining your business’s online presence is burning your blog’s feed to Feedburner, which is a free service that allows users to easily manage and track their various subscriptions.
Once you’ve established your Feedburner account, the next step is making sure that you’re getting the most mileage from your various blog posts. It may seem a bit complicated at first, but after playing with it for a day or so users will quickly become professionals at “feeding” their blog entries into all of their social networking accounts that offer blog feeding applications.
Each site may have a different system, but most social networking sites offer this service. Facebook, for example, allows users to feed their blogs into the “notes” section of their Facebook page. It’s as simple as clicking “edit” in the “notes” box of the Facebook page and then finding the option that allows the user to import notes from an external blog.
Keep it personal, yet professional
Is that even possible? Short answer – yes! Just think of how much you dislike calling businesses for information about a product or service, only to be led down a seemingly endless array of automated menus and voicemail boxes. Being able to reach an actual human on a business line in order to discuss their goods or services directly is very appealing for consumers. The same theory can be applied when it comes to social networking sites.
People love being able to connect with an actual representative from a business. Two-way communication is what makes social networks so successful, so why not capitalize on that?
There are a number of approaches that can be taken in order to successfully add potential clients to your list of online contacts. One business may accept all friend requests they receive, while another prefers to establish a more personal connection first by sending potential clients a private message on the site. Still others may only approve “friends” based on their personal or professional association to their business. It depends on the business itself and what they feel will work best for them.
Ultimately, the goal is not to amass a massive amount of friends. A ton of MySpace friends doesn’t necessarily mean that you’re successfully marketing your product. It’s about quality, not quantity; your goal should be to build meaningful contacts and relationships with potential clients or others in your field that may be able to assist you in the future. Get to know the people in your online community; what are their interests? Why did they befriend your business? How can you engage them in a conversation about the goods or services you offer?
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