Squeezing Every Last Cent From Your Marketing Budget - Begin by asking...
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Begin by asking yourself several simple questions:
-How much money can I spend on marketing?
-What type of advertising do I want to do?
-Where should I do this advertising?
While it is impossible to accurately foresee where you will want to spend your marketing money for the next year, you should be able to make some rough estimates. It can be helpful to research some of your potential competitors to see where their ad dollars end up. It is always good to learn from other people's flops. If you identify a certain ad campaign as ineffective, you've already saved money by avoiding the same mistake.
Cost Effective Ways to Market Your Business
Creativity is the key to any marketing plan. A creative home video featuring your business may find greater fame on YouTube.com than any television advertisement ever will. Not only is that free, it is effective.
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