Squeezing Every Last Cent From Your Marketing Budget - There are numerous...
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There are numerous ways to identify your target market. You will likely have an idea of the type of customer you want to attract from the get-go. It is just a matter of reaching those customers and seeing if they are truly interested in your product.
Don't go wasting half your marketing budget on your quest to find your target market. If you think your customers will be active adults fond of the outdoors, you might choose to visit local nature societies or park reserves in order to see if that group really likes your product. Instead of wasting time surveying thousands of people, go straight to the source. Find your niche and stay there.
Creating a Marketing Plan Within Your Budget
Now that you know who you are marketing to, you'll have to figure out how to do it. The "how" will be determined by your budget.
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