Website Marketing

  Homes arrow Website Marketing arrow Social Shares and Search Rank
 Webmaster Tools
 
Base64 Encoding 
Browser Settings 
CSS Coder 
CSS Navigation Menu 
Datetime Converter 
DHTML Tooltip 
Dig Utility 
DNS Utility 
Dropdown Menu 
Fetch Content 
Fetch Header 
Floating Layer 
htaccess Generator 
HTML to PHP 
HTML Encoder 
HTML Entities 
IP Convert 
Meta Tags 
Password Encryption
 
Password Strength
 
Pattern Extractor 
Ping Utility 
Pop-Up Window 
Regex Extractor 
Regex Match 
Scrollbar Color 
Source Viewer 
Syntax Highlighting 
URL Encoding 
Web Safe Colors 
Forums Sitemap 
Weekly Newsletter
 
Developer Updates  
Free Website Content 
 RSS  Articles
 RSS  Forums
 RSS  All Feeds
Write For Us 
Contact Us 
Site Map 
Privacy Policy 
Support 
 USERNAME
 
 PASSWORD
 
 
  >>> SIGN UP!  
  Lost Password? 
WEBSITE MARKETING

Social Shares and Search Rank
By: terri
  • Search For More Articles!
  • Disclaimer
  • Author Terms
  • Rating: 5 stars5 stars5 stars5 stars5 stars / 1
    2012-03-28

    Table of Contents:

    Rate this Article: Poor Best 
      ADD THIS ARTICLE TO:
      Del.ici.ous Digg
      Blink Simpy
      Google Spurl
      Y! MyWeb Furl
    Email Me Similar Content When Posted
    Add Developer Shed Article Feed To Your Site
    Email Article To Friend
    Print Version Of Article
    PDF Version Of Article
     
     

    SEARCH DEV MECHANIC

    TOOLS YOU CAN USE

    advertisement
    You've probably heard that social media can influence your rank in the search engines, and thus your visibility to searchers. But how does that work? And how can you use it to SEO your site? While we can't directly examine Google's and Bing's algorithms, we can give you some advice based on the search engines' own words.

    You can read Sujan Patel at Search Engine Journal for more information on this topic. In examining how social media signals influence your site's SEO, he notes that the search engines still seem to consider social shares to be a “noisy” signal. By “noisy,” he means that one can't just count the number of shares, likes, tweets and so on, and use that number to give you an exact idea of the popularity of a particular piece of content.

    The search engines know this. They know that you can go to a number of websites and literally pay people to share your content on social media. If the search engines weren't aware of this, you'd figure that all you need is a big enough bankroll to get to the top of the SERPs. That's not what's happening, however.

    On top of that kind of “noise” in the social media sharing signal, there's also the fact that not everyone with a Facebook account uses it. In fact, while about half of the US population is on Facebook, only a tiny fraction of that population – less than five percent, can be called “active users.” This is according to research quoted by Eric Enge on Search Engine Watch.

    What this means, according to Patel, is that “these social signals aren't representative of human behavior as a whole.” It seems unlikely that Google would want to adjust the SERPs based on the behaviors of such a small percentage of the overall population – after all, they want to provide the best possible search results for everyone!

    Still, there's no doubt that Google and Bing use social media signals in their rankings. What do they look for? In an interview with Danny Sullivan at Search Engine Land, Bing stated that “We do look at the social authority of a user. We look at how many people you follow, how many follow you, and this can add a little weight to a listing in regular search results.” Google also admitted that they use social media as a signal in their organic and news rankings; they find it helpful to see how many people shared an article.

    In other words, while these social signals matter, you shouldn't be trying to pad them artificially. The search engines are more interested in the authority of who is sharing what information. You're much better off growing your online social media profile naturally, and making it as easy as possible for readers of your blog and website to share your content on social networks. So don't forget to include the appropriate buttons and ask for the “likes” and “retweets.” Good luck!


    DISCLAIMER: The content provided in this article is not warranted or guaranteed by Developer Shed, Inc. The content provided is intended for entertainment and/or educational purposes in order to introduce to the reader key ideas, concepts, and/or product reviews. As such it is incumbent upon the reader to employ real-world tactics for security and implementation of best practices. We are not liable for any negative consequences that may result from implementing any information covered in our articles or tutorials. If this is a hardware review, it is not recommended to open and/or modify your hardware.

    More Website Marketing Articles
    More By terri

       

    WEBSITE MARKETING ARTICLES

    - Social Media Marketing: Learn From These Fou...
    - PPC Marketing Campaign Tips
    - Try Something New to Promote Your Website
    - Match Your Message to Your Audience
    - Great Content: A Long-Term Strategy
    - Social Shares and Search Rank
    - Inbound Marketing: A Cooperative Effort
    - Help Pinterest Users Spread Your Business
    - Landing Page Tips
    - Is Social Media on Your Resolutions List?
    - Do Something Daily to Grow Your Business
    - Five Google Resources for Marketers
    - You`re Never Too Old for Social Media
    - The Benefits of Business Blogs
    - Why You Need a Facebook Fan Page

    Developer Shed Affiliates

     



    © 2003-2014 by Developer Shed. All rights reserved. DS Cluster - Follow our Sitemap