Small Business Marketing Magic - Press Releases...
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Press Releases - Particularly helpful if the release is tied to an upcoming holiday or a recent event.
Creating Content - Offering articles and case studies is by far the most reliable way to find clients and brand yourself as an expert in your field.
Book Reviews - Some on-line books stores like Amazon.com allow you to post reviews of books you've read. These reviews will be tied to an "About Me" page that can include information about you and your business and your URL.
Forums - Joining forums that cover your area of expertise is a good move. Help people by answering questions about your topic and include your URL in your signature.
Testimonials - Wise marketers ask every existing client for testimonials to be used on their website and/or printed marketing material.
Newsletters - Keeping in touch with customers and prospects with an on-line e-zine is a good way to build a steady stream of loyal clients.
Teleseminars - A small investment in a bridge line allows a group of people to sign up for a free or fee based seminar on your area of expertise.
Referrals - Proactively asking clients for referrals works better if they are offered a discount on products or services in return.
Solo E-zine Ads - Solo ads are an advertisement or article sent by itself to a list of newsletter readers. Many solo ads are competitively priced and offer a generous amount of room for your message.
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