Small Business Marketing Magic
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Once upon a time, in 1969, there was a young woman who had a dream of starting her own company.She had ideas, talent and work ethic to spare but what she didn't have was cash. After careful research she found that marketing would cost more than all the other aspects of her business combined. Out came the credit cards, family loans and savings. After a few months the woman realized that she had mortgaged her future to the hilt and she still couldn't make enough money to buy her way out of debt. Sadly, she closed up shop and went back to a job she hated at an uncaring corporation.
Fast-forward thirty years and meet a young man working at an insurance company who dreamed of starting his own small business as a financial planner. He had the education and experience but what he didn't have was cash. The year is 1999 and after a few weeks of research the young man realized that marketing and promotion were vital to the success of his business. However, the young man knew about a magical method of promotion that wasn't available to the young woman in 1969. What was the magical method he used to start his business part-time and build it into a full-time thriving practice after six months? The answer, of course, is the Internet!
It's true that the Internet seems like a capricious magician that selectively waves a magic wand over some small businesses. However, the reasons for this became glaringly clear to the young man after he completed his research. He discovered that success is garnered by avoiding scams such as "business opportunities" that seem too good to be true. In addition to hard work and patience he stayed away from spam, Free For All Links (FFAs), pyramid schemes, network marketing, sweepstakes and investment fraud. He used
http://www.scambusters.org to avoid anything that remotely resembled a scam.
The young man developed a marketing plan focusing on the Internet and after six months he found the following free or nearly free strategies worked best:
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