Small Business Email Marketing For Dummies
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An autoresponder's role in email marketing is essential. If you've ever asked for information online about a product or service,or signed up for an e-list or group membership on the internet, and received a nearly instantaneous response in your e-mail inbox, an autoresponder program was responsible for delivering the reply.
Simply put, autoresponders are e-mail programs that send out a preset message in response to every incoming e-mail received.
Some autoresponders, like sign-up services for e-groups and forums, are one-shot deals: a single response for every message received.
Just about every Internet-based company uses autoresponders for a variety of purposes, from automating tasks that would otherwise take up hundreds of man-hours to building lists and tracking prospective leads.
Multiple autoresponders send a series of messages to received e-mail addresses on a predetermined, timed basis. For instance, a multiple autoresponder can be used to send an instant response, then a follow-up message three days later, then another five days after that, and so on.
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