Seven Fatal Errors in Online Marketing Demos - Over-long demo...
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2. Over-long demo
Approximately 3 minutes is about right: anything more runs the risk of losing the visitor’s interest…regardless of how engaging the demo may be. This will give time for a 1.5-minute “marketing pitch” and an equal amount of time for screen shots. Remember, the purpose of this demo is simply to capture the customer’s attention. This is not a tutorial, which can run up to 5 minutes in length and demonstrate an important function in some depth. The goal is to help the customer focus his/her attention on what you have to offer. The website can be loaded with additional information and white papers. This demo will set the stage for a purchase. Then you can guide the viewer to more information.
3. Hide the Product Pricing
Don't make customer search for pricing; make sure it is shown right after the demo ends. And, end the demo next to a “buy now” or “more information” button. If you don't have confidence in your pricing, then you have a bigger problem than website design. After investing the time to watch the demo the viewer wants to know, “Ok, what will this cost?” If you hide your pricing, it becomes a focus of attention—and a negative one at that.
4. One-way communique’ (forgetting to collect sales leads).
One of the reasons for creating a demo is to capture the attention of viewers browsing a site. If they are interested in viewing product demo, you will know something important about them.
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