Seven Fatal Errors in Online Marketing Demos
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When portraying a new or upgraded product line, too many companies get caught up in meaningless impressive-looking images that fail to tell their story; or, they hide the product story among over-long corporate “web infomercials.”These are just two of the mistakes that can doom an online marketing demo to the annals of ineffective marketing artifacts.
The most important online marketing question is “Have I made my products easy to buy?” Among the things to consider when answering this question is whether the product’s features and benefits are easy to understand.
One great way to ensure this is to create an online marketing demo using Flash or Video. Marketing demos are attention-getting, cost effective and if done right, powerful sales tools. But, it can be so tempting to concentrate on the sizzle that many companies forget the steak. Here are some fallacies about online Flash or Video marketing demos.
1. Silent Movies
They are hard to follow and there is no evidence to suggest that silent movies are making a comeback. Software product demos with complex interface screens, complete with cursors that point in several directions and screens that change without explanation, are confusing, and may suggest to your user that the product is harder to use than it really is. Spend the money to add audio.
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