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WEBSITE MARKETING

Selecting Your Work at Home Business Opportunity
By: Developer Shed
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    2004-02-16

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    Selecting Your Work At Home Business Opportunity
    by Kirk Bannerman

    I started looking for viable work at home opportunities back in
    2001. It was a time consuming process, but in retrospect, I give
    myself a pat on the back every month when I cash the check from
    my home based business. The purpose of this article is to
    perhaps help others make their selection with a little less time
    and effort than I had to expend.

    Having spent many years running traditional "bricks and mortar"
    type businesses, I didn't buy for one second the numerous heavily
    hyped, or worse yet, scam operations that touted the instant and
    fantastic riches that could be achieved (often with little or no
    effort required). While doing my research as to which business
    I would eventually pursue, this type of claim became an instant
    trigger for me to move on to check out some other "opportunity".

    I mean, give me a break, if those claims were close to being
    true, why would they share their "secret" with anyone else?
    They would just execute their "magic system" and in short order
    would have made all the money that exists in the world...yeah,
    right!

    In the course of my investigations, a few other natural filters
    surfaced to help me narrow down the realistic and legitimate
    opportunities from among the far too numerous unfounded offers.
    Early on, I determined that the "get in on the ground floor"
    offers were essentially smoke. After all, if I wanted to take
    a chance on the lottery, I would have purchased a ticket.
    Because of my business management experience, it soon became
    clear to me that three of the primary factors that would
    influence my choice would be:

    *successful longevity (how long has this particular company
    been successfully doing business?)

    *reasonable income expectations touted by the top management
    of the company offering the opportunity.

    *support systems and training resources available to help the
    participants succeed.

    One thing that really struck home with me was a statement made
    by the founder of the company that I eventually selected for
    my home based business. It went something like the following:

    "Hardly a day goes by that I donít hear from an affiliate
    questioning why he or she is not seeing a big check yet. More
    times than not, the person asking hasnít even been involved
    for more than 90 days and is only barely beginning to even
    understand how the whole system works. And frankly, even if
    the number was six months, itís still much too early to be
    expecting a significant income stream to have developed.

    I always say that if youíre not willing to give a business at
    least a year, donít even bother getting involved. You need to
    understand that it takes time to get to know all the nuances of
    the compensation plan. It takes time to determine which products
    you want to lead with. It takes time to develop a game plan. It
    takes time to figure out what marketing activities deliver the
    biggest bang for the buck. Anything worthwhile takes sustained
    effort. If youíre not thinking long term, youíve set yourself up
    for failure."

    To sum it up, the selection process should focus on reality
    (there is no "magic" in home based businesses) and reject any
    so-called "opportunities" that seem too good to be true.





    -----------------------------------------------------------------
    Kirk Bannerman operates a successful home based business and
    resides in California. For more details, visit his website at
    http://business-at-home.us
    -----------------------------------------------------------------

    DISCLAIMER: The content provided in this article is not warranted or guaranteed by Developer Shed, Inc. The content provided is intended for entertainment and/or educational purposes in order to introduce to the reader key ideas, concepts, and/or product reviews. As such it is incumbent upon the reader to employ real-world tactics for security and implementation of best practices. We are not liable for any negative consequences that may result from implementing any information covered in our articles or tutorials. If this is a hardware review, it is not recommended to open and/or modify your hardware.

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