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WEBSITE MARKETING

Save Time With Your eZine
By: Developer Shed
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    2004-02-12

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    Save Time with Your Ezine
    by Terri Seymour

    Save Time with Your Ezine
    Copyright 2001 Terri Seymour


    When you begin publishing an ezine, you find out that
    there is a lot of work to producing a quality ezine.
    This includes finding content, organizing ad swaps,
    writing original material, attracting advertisers,
    finding subscribers, and more. If you can find some
    shortcuts to cut down on the workload it can help
    tremendously!

    I would like to share a few of my shortcuts with you.


    *Using a Template

    With each issue of your ezine there are some things
    that will change and some things that will stay the
    same. For instance, your contact information, title,
    disclaimers, headers, table of contents and so on.
    One way to save a LOT of time is to use the basic
    template for each issue. When I start my issue for
    the next week, I open the current issue, change the
    date and issue number, take out the old content and
    start adding the new. You also have to remember to
    change the file name when you save it as your next
    issue. Using this method can save you a valuable
    amount of time each week.


    *Organizing Ad Swaps

    I have had several people ask me how to keep ad swaps
    organized. I tell them how I do it and how well it works
    for me. Some methods do not work for everyone. As I
    confirm each ad swap via email, I print out the email
    that contains the other publishers ad and I then write
    the dates that the ad will run. I write them big and
    in ink so they are very easy to see. I also take note
    of any other details I have to remember. These papers
    are all kept in their own file entitled "Ad Swaps".
    Each week when I am finalizing the next issue of Web
    Success, I take out the folder and all my swaps are right
    there.


    *Paid Ads

    I use the same method for paid ads as I do ad swaps. You
    just have to make sure all dates are written on the ad
    and any notes you have to make.


    *Finding Content

    A lot of times when I am working I will have my current
    issue template open and minimized. This makes it easy
    if I come across and interesting site, product, ebook
    or whatever. I just copy and paste the url in my ezine
    template write a short review and/or description and
    then save my template in both my My Own Ezine
    folder (kept on my desktop) and my My Own Ezine
    floppy. Remember to save each change in both places.
    You definitely do not want to lose all your info if you
    have a crash. That happened to me once and let me tell
    you, Once is Enough!! ;-) I lost all my information
    and an article I had just finished! Needless to say,
    I had to go through all that work all over again. Live
    and learn!


    * Writing Original Content

    For my articles, I always keep the resource box and my
    article list autoresponder address in my template. This
    will save the time of opening up another folder and
    having to copy and paste the resource box. I type my
    article right out in my template so it is already in
    place when I am finished. After I send out my ezine, I
    copy the article to it's own file and add it to my
    article folder. Also included in my article folder are
    my list of article announcement lists, my mailing list
    of editors that accept articles, my list of websites
    where I submit my articles. This makes everything very
    handy when article submitting time rolls around.

    Another tip, save your template to folder and floppy
    after each paragraph or two. This way if you crash you
    only lose a small amount of info.

    Also, if you have a regular editorial and you have
    certain parts that remain the same, keep them in your
    template. All you have to do then is add whatever is
    new for each issue.

    Helpful sites on ezine publishing:
    http://www.pcvoyager.com/us/ezines.html
    http://www.ezine-tips.com/
    http://www.worldwidelearn.com/ezine-publishing.htm
    http://www.myownezine.com/tutorial/index.shtml


    Ezine publishing is a very detailed, time-consuming,
    and sometimes tedious job. It is also a very enjoyable
    and rewarding job. If you can find some shortcuts that
    work well for you, it will make ezine publishing all
    the more enjoyable.

    Good luck with your ezine and all the best to you!


    ******************
    Terri Seymour owns and operates MyOwnEzine.com
    Learn to publish and promote your own ezine.
    mailto:subscribe@myownezine.com
    Complete list of her articles for reprint please email:
    mailto:myownezine-index@getresponse.com
    Earn 50% with the MOE Affiliate Program
    http://www.myownezine.com/moesalespage.shtml

    *******************







    DISCLAIMER: The content provided in this article is not warranted or guaranteed by Developer Shed, Inc. The content provided is intended for entertainment and/or educational purposes in order to introduce to the reader key ideas, concepts, and/or product reviews. As such it is incumbent upon the reader to employ real-world tactics for security and implementation of best practices. We are not liable for any negative consequences that may result from implementing any information covered in our articles or tutorials. If this is a hardware review, it is not recommended to open and/or modify your hardware.

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