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WEBSITE MARKETING

SIX Golden rules of Pay per click marketing campaign
By: Developer Shed
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    2003-11-25

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    SIX Golden rules of Pay per click marketing campaign
    by Radhika Venkata

    What are pay per click engines?

    Pay per click engines as the name suggests, webmasters
    have to pay a fee for each click coming from search
    engine results. Depending on how much the person bids
    for a keyword over his competitor his website will be
    positioned in the search engine results.

    How pay per click search engines work?

    For example if a webmaster bids $0.07 on the term
    'tennis shoes'. If no other webmaster bids more than
    this, he will stay in 1st position. If second
    webmaster bids $0.08, then second one goes to 1st
    position. Basically this is like auction procedure
    for No.1 position.

    So what are SIX Golden tips to work with Pay per
    click search engines?

    RULE No. 1: Keywords:

    Select your keywords carefully so that every
    keyword reflects your product. General keywords
    bring general public.

    For example if you are offering search engine optimization
    service to webmasters, 'search engine' will be a general
    keyword for you. 'search engine optimization' , 'good
    search engine ranking' etc,. will be your good target
    keywords.

    Another thing you have to remember is targeting your
    keywords. Like any geographical locaton specific to your
    product or any specific language...Some search engines
    like Google offer this feature to target the keywords
    based on the countries and language.

    RULE No. 2: Write a compelling ad:

    Most of the times the pay per click search engine
    services limits your ad characters and length. So try
    to keep the keyword in the ad headline and the body.

    By doing so, you will get higher click thrus for tha ads.
    This will be very useful with Google, which determines your
    position not only by your bidding amount but also click
    thru ratio. Google editors won't allow you to use keyword
    more than once in your ad. It is to make use of your ad
    space more efficiently.

    See the example below-

    "Ebay ebook: Every thing about How to make money
    on ebay! An Easy to follow Guide!!"

    "Ebay ebook that Stands in numder ONE position in
    Clickbank Market place as a Top Seller. See the Proof!"

    Certainly anybody can say that the second one pulls traffic
    than the first ad.

    Try different ones and see what pulls more traffic for
    you. Check your spelling and grammer twice before
    submitting your ads.

    RULE No. 3: Don't enter in to Bidding war:

    Keep an eye on your Return on Investment. (ROI) It is
    not that easy to resist the temptation of being number
    one on pay per click engine listings especially for the
    beginners. Always decide an amount how much you are going
    to spend on advertising campaigns. Depending on that
    devide certain percentage to PPCs.

    With reasonable bidding amount you can get good amount
    of traffic from PPCs.

    RULE No. 4: Monitor your bidding amount:

    Most of the people bid once and don't remember about it
    for weeks. Monitor your bid amount after logging in to
    your accounts. Do this atleast once in every 4-7 days.

    For example, If you go to overture.com and search for
    some of the the keywords, you can find the first positions
    paying $0.87, $0.85, 0.35 for the first three rankings.
    Don't you see who will be benefited by this? You can get
    the first and second position for $0.37 and $0.36
    respectively.

    So always keep an eye on your bidding amount.

    RULE No. 5: Landing page:

    After clicking on your link and coming to your website,
    don't let them search for the product for which they came
    to your site. Directly landing on the product page is
    always a good idea and saves lot of your visitor's time.

    RULE No.6: Track your results:

    Put some source code at the end of URL. Or submit different
    landing page for your product. So people coming to that URL
    can be tracked through a good weblogger.
    More on tracking your ad campaigns is at:
    http://www.webmasters-central.com/wprofits/tracking.shtml

    ----------------------------------------------------------------
    Radhika Venkata
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    ----------------------------------------------------------------
    DISCLAIMER: The content provided in this article is not warranted or guaranteed by Developer Shed, Inc. The content provided is intended for entertainment and/or educational purposes in order to introduce to the reader key ideas, concepts, and/or product reviews. As such it is incumbent upon the reader to employ real-world tactics for security and implementation of best practices. We are not liable for any negative consequences that may result from implementing any information covered in our articles or tutorials. If this is a hardware review, it is not recommended to open and/or modify your hardware.

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