SEO vs. SEM: Which Do You Really Need for Your Product? - SEO or SEM?
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Who is SEO Good for?
SEO strategy will be good for people who meet all or most of the following criteria:
- You own a website, one that most likely has changing content on a regular basis.
- You want your site to show up high in the search rankings for a variety of related keywords or phrases to draw readers in from multiple angles.
- You are looking to build up a base of readers who you hope will return to your site on a regular basis and hopefully build a long term relationship with over time.
Who is SEM Good for?
The odds are that SEM is more up your alley if you meet all or most of the following criteria:
- You are trying to sell a product or a service that you provide.
- You have a mainly static site that will not change much from week to week. Basically it's a static site and not a blog.
- You believe that people will need to be persuaded to buy your service or product. (If you don't believe this you may be a public utility, or you may need to seriously reconsider your postion).
What if I do not exactly fit into one of those descriptions?
It is easy to understand how you may not fit into one of those obvious categories. You can be running a blog and selling a product at the same time. In fact, that is becoming an ever- growing part of running a successful office. If it is not a one-stop solution for you, then you have a few options open to you. Let's take a look at some of those choices.
1. Choose the option that is closest and go with that one.
2. Choose the elements that you think will work from each of the plans and create an a la carte style of plan.
Of course, which of those two choices you pursue is up to you. It will really depend on what you think will work best for your needs. Good luck with your web-based promotional efforts.
One last note, on term usage: it is important to note that while these two terms may have different usages, not everyone uses them correctly. Don't be too confused when you run across a misuse.
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