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WEBSITE MARKETING

SEO vs. SEM: Which Do You Really Need for Your Product?
By: Katie Gatto
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    2010-06-16

    Table of Contents:
  • SEO vs. SEM: Which Do You Really Need for Your Product?
  • SEO and SEM Defined
  • SEO or SEM?

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    SEO vs. SEM: Which Do You Really Need for Your Product?


    (Page 1 of 3 )

    SEO stands for search engine optimization, while SEM stands for search engine marketing. That one letter makes for a huge difference in the activities. Which one makes more sense for your product and your website? Keep reading.

    The world of search engines is still, to most of the population, a total mystery. That is why spending time in this world for a large percentage of end users consists of the same routine: enter search terms, click on button and scroll down the results. It should really be no surprise that with that limited understanding, most people do not know how to promote their products on the web.

    Today we are going to take a look at one of the least understood, and most important mistakes that are made by newbies to the world of online promotions. That is the difference between SEO and SEM. Before we explore that you may be wondering why it is so important to know the difference between SEO and SEM? Well, here are a few good reasons.

    • Once you know what the difference between SEO and SEM is, you can make an informed decision about which strategy (or strategies) you want to use in your marketing or public relations plan.

    • You will save time and energy by focusing on the strategy that is best for your needs.

    • You will save money if you plan to invest in this strategy or to hire a service to handle it for you. Reduced costs can be a factor -- buying less services or needing them for a shorter duration of time to achieve the desired results.

    • You will have a better understanding of what you need to do and how all of the elements of your plan are working together towards that goal.

    • You will be able to do your own SEO or SEM work, which will give you a greater degree of control over your campaign. That means that you will have a greater amount of flexibility and responsiveness to the campaign's results. That means better results in a shorter period of time.

    • You will be able to either garner more views for your site or make more sales for your product, depending on your end goal.

    Now that you have a solid idea of why you need to know the difference to be effective, we can take a look at the basic definitions of each of these terms. Then once we have a basic reference to work from, we will look at which strategy may work best for your needs.

    Now, we can move on to looking at the definitions of each of the two terms that we have been talking about. 

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