Promoting Your Site: How to Pre Launch - Social Networking Tools
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Making pages on sites like Facebook and Myspace can be a great way to keep things interesting for your viewers. It gives them a chance to interact in a more in-depth way. It also allows you to get a better idea of who your readers are and what it is they want. At this stage, your job on social networking sites is as follows:
- Set up a profile and page with the custom information that it needs to get by.
- Do any customizing to your site that your page needs. On Myspace that will be a much more time consuming task than on Facebook. You can add custom backgrounds and fields.
- Begin to identify members of your key demographic, such as the owners and users of that blog you have been making comments on and their users.
- Once you have identified these users and built a relationship with them you can send friend requests to these users.
- Grow your users/friends base with other methods, such as the search field.
- Once you have done that, you need to look at creating some of your content. As things move on, this may be excerpts from posts with links, but for now you need to be original. Offer news, an opinion, a joke or something unique.
At first this may be slow going, but your goal is to raise awareness of your site, and develop a core of early adopters. Do not stress if you do not have a large group. That comes later on, when you have content on the site. The idea is that they will help you to grow.
Are there any other tools out there for a pre launch? Yes, of course there are, but they can be complex or expensive.
A note on making promises
If you want to make promises in your promotions, do so, as long as you can keep them. Disappointing new readers is a good way to ensure that they never return. You donít want to stunt your site with disappointment or bad publicity.
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