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WEBSITE MARKETING

Promoting Your Site: How to Pre Launch
By: Katie Gatto
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    2010-03-05

    Table of Contents:
  • Promoting Your Site: How to Pre Launch
  • Paid Advertising
  • Links and Comments
  • Social Networking Tools

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    Promoting Your Site: How to Pre Launch - Links and Comments


    (Page 3 of 4 )

    Link building, which can be done by direct promotions to a blog or by making comments on a blog or forum, is a solid pre-launch strategy, if it is done right. Letís take a look at some of the common doís and doníts that you may encounter during the course of your pre launch.

    First, the do's:

    • Do make your comments both relevant and worth the read. If your comment is just a sycophantic, ďWhat a great postĒ or ďthis was obviousĒ it will be of no use to use. Make sure that you say something of use, and that you phrase it well.

    • Do include a link to your site.

    • Do consider using your site's name as your username.

    • Do be sure that you are on a site which actually allows links. If you canít link with a comment, it is probably not worth your time. Do not mention your site directly unless it is relevant to the topic. This does not mean a vague relevance. This is when the topic includes a specific question about what you do or do not do on your site. These instances will be rare. Your deal is to draw in, not blatantly promote.


    And now for a list of the don'ts:

    • Do not spam. Keep comments on topic to a post and spaced normally. More is only more, not better.

    • Do not ignore reply comments. You need to be ready and willing to engage with the other users on the sites you pick. This is the one exception to the previous donít.

    • Donít spread yourself too thin. It is much better to use a few sites regularly, than a lot of them infrequently.

    • Donít plan on stopping when the site launches. It is all right to slow down, but dropping off the face of the planet is a good way to scream poser -- not to mention that you want to keep adding links to your site.

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