Powerhouse Marketing With Persuasive Postcards
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The lowly postcard…it’s more than just a "having fun, wish you were here" delivery system.This tiny billboard is actually a powerhouse of a marketing tool with almost unlimited uses. Harness this little dynamo and you'll find a surge of new business opportunities.
Here are some reasons your company should consider a postcard:
1. Cost effective: A regular-sized postcard only costs $.23. You can send up to a 4 1/4" x 6" card without incurring additional expense. This cost is before any bulk-mailing discounts, which can substantially add to savings. They are also inexpensive to print, even if you go to a four-color job. And, since a postcard is a single piece of paper with no envelope, post cards don’t incur a folding and stuffing charge: simply print, label, and send 'em.
2. Postcards are versatile: Your business can use a postcard to show a picture of a new product, send a reprint of a recent advertisement, invite people to an upcoming event, or announce a new service offering. You can also use a postcard to direct people to your website.
3. Quick to read: Another benefit to postcards is the speed at which people can read your message. Studies have shown recipients don't open every piece of mail. Since a postcard doesn't take any time or effort to open, most people simply flip the card over to see what it says. Your audience is reading it as soon as it reaches their hands. It's a powerful way to entice people to visit your website. Offer a free e-report or a chance to win something to drive them there. Make your sales pitch online.
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