Pop-Under Windows - The Latest Pop-Window Trend
by Shelley Lowery
Although there has been a great deal of controversy over the use of pop-up windows, the fact remains; pop-up windows are highly effective. The latest pop-window trend to hit the Internet is the pop-under window. Pop-under windows are less intrusive than the pop-up windows and are believed to be even more effective.
If you spend any time surfing the Internet, then you've probably encountered several examples of pop-under windows. A prime example is X10.com's pop-under ads for their wireless video cameras. X10's pop-under ads were popping up on prime media sites like MSN, the N.Y. Times and Alta Vista. Their main advertising objective was to increase their website traffic. And, they have done so with a high rate of success.
Unlike pop-up windows that load over your web page, pop-under windows quietly load under your web page. Your visitors probably won't even see the pop-under window until they're finished at your site and close the window.
The effectiveness of pop-under windows most likely stems from the timing. When your visitor first enters your site, their mind is on what lead them to your site to begin with. Pop-up windows will most likely cause a higher percentage of your visitors to instantly close your window before viewing its content. That's what makes pop-under windows more effective -- your visitor is through visiting your site and their mind is clearer. They will be much more likely to take the time to look at your offer when they don't have another objective on their mind.
Pop-windows provide Internet marketers with an effective alternative to the declining effectiveness of banner ads. However, studies have shown that most Internet users find these windows very intrusive. How can you effectively use these windows without losing your visitors? Below are a few guidelines to assist you.
1) Make sure that you don't use more than one pop-window per page. If you've ever visited a website that bombards you with pop-windows, then you know how irritating that is. Sometimes it seems like each window you close launches two new windows. This is a prime example of how NOT to use pop-windows. Nothing will cause your visitor to leave more quickly.
2) Try to use a script that utilizes cookies. This will enable you to decide how often your window should appear instead of it continually launching each time the page is entered.
3) Make sure you always provide your visitors with an easy way to close your window. Consider adding a button or link to the bottom of your window to enable your visitors to instantly close it when they're finished.
4) Make sure your window is large enough to view your information. If your window is too small and you have disabled the scrollbars, part of your message will not be visible to your visitors.
Here are a few tips to help you increase your offer's response rate:
• Use a powerful headline that demands attention
• Enlarge your headline's font size
• Include your offer's most important benefits within your headline
• Use incentives to increase your offer's response rate
• Keep your message short and to the point
• Ask your visitors to take action
If you would be interested in adding a pop-under window to your site, I highly recommend the "Pop-Window Generator" at Willmaster.com. This powerful online utility will enable you to fill out a simple form and instantly generate the pop-window code for your pages. This generator will enable you to select the type of pop-window, set the length of cookies, and completely customize the look and feel of your window. The only requirement to use this free utility is that you must be a subscriber of WillMaster Possibilities. This is a great publication and I highly recommend subscribing.
http://willmaster.com/possibilities/members/
You can also find a pop-under JavaScript here:
http://wsabstract.com/script/script2/popunder.shtml
If you're considering adding a pop-window to your site, please do so with caution. The last thing you want to do is drive your visitors away. If done correctly, pop-windows can be a very effective marketing tool.
Copyright © Shelley Lowery 2002
About the Author:
Shelley Lowery is the author of Web Design Mastery - Learn how to design a professional website in the easiest possible fashion -- with 100s of copy & paste codes. Subscribe to Etips, for a wealth of quality information to assist you in Web Design, Internet Marketing & Ecommerce. All new subscribers receive a free copy of the highly acclaimed ebook, "Killer Internet Marketing Strategies."
http://www.web-source.net
You have permission to publish this article electronically, in print, in your ebook or on your web site, free of charge, as long as the author bylines are included.
| DISCLAIMER: The content provided in this article is not warranted or guaranteed by Developer Shed, Inc. The content provided is intended for entertainment and/or educational purposes in order to introduce to the reader key ideas, concepts, and/or product reviews. As such it is incumbent upon the reader to employ real-world tactics for security and implementation of best practices. We are not liable for any negative consequences that may result from implementing any information covered in our articles or tutorials. If this is a hardware review, it is not recommended to open and/or modify your hardware. |
More Website Marketing Articles
More By Developer Shed  developerWorks - FREE Tools!
|
This demonstration gives you an overview of IBM® Rational® Build Forge Express Edition, a global offering that provides a framework to automate and execute software processes. Rational Build Forge provides a software assembly line that can support all of your tools, technologies, and platforms so you can achieve a repeatable, reliable, and traceable build and release process.
FREE! Go There Now!
| | | |
Poor Requirements Management capabilities in an Enterprise have been linked to excessive project failures, escalating IT costs, and failure to deliver competitive advantage into the marketplace. Join Brianna M Smith from IBM Rational and learn about how successful organizations align IT and Business stakeholders through collaborative processes and tools for effective requirements management, and how an integrated approach across the IT lifecycle can provide unparalleled visibility and traceability to ensure that project teams are delivering on the business vision by "doing the right things" and "doing things right."
FREE! Go There Now!
| | | |
CakePHP is a stable production-ready, rapid-development aid for building Web sites in PHP. This "Cook up Web sites fast with CakePHP" series shows you how to build an online product catalog using CakePHP.
FREE! Go There Now!
| | | |
Manage, govern, and share services across your organization by using WebSphere Service Registry and Repository. Follow the hands-on exercises to learn how to navigate the Web interface to publish, find, reuse, and update services.
FREE! Go There Now!
| | | |
Learn how Rational Build Forge can extend a simple compile and package build process by adding customization and deployment capability. Go from a manual method to automating: checking for code changes; getting the latest source; compiling and packaging; customizing; copying to and restarting a deployment server; and sending e-mail notification that a new version is available.
FREE! Go There Now!
| | | |
Ken Krugler, co-founder of code search company Krugle, and Laura Merling, vice president of Marketing and Business Development for Krugle, join to talk about the ins and outs of code search and what it means as a new feature for developerWorks users.
FREE! Go There Now!
| | | |
Join this Rational Talks to You teleconference on December 4 at 1:00 pm ET to discuss how Rational Method Composer can help meet your compliance objectives. Get your questions answered!
FREE! Go There Now!
| | | |
Join the IBM Watchfire team for an informative discussion on techniques and best practices to proactively manage Web application security and how to effectively build application security testing into the software development lifecycle (SDLC). In this Software Delivery Platform webcast you will learn: How to better understand potential web application security vulnerabilities, best practices and how to effectively integrate application security testing into the software development lifecycle, the importance of detecting and removing software vulnerabilities during application development.
FREE! Go There Now!
| | | |
User communities play an important role in communication and collaboration around products, solutions and other areas of special interest to members. Successful communities are able to provide the right mix of content and services to deliver a value proposition that resonates with each audience. Join Tom Inman, VP of Marketing for Information and Platform Solutions as he introduces the new LeverageINFORMATION community. During this webcast, learn about the value provided by the community and how customers and partners derive value from the community in addressing their own technical and business challenges.
FREE! Go There Now!
| | | |
The unprecedented scope of a service-oriented architecture (SOA) initiative brings to the forefront a number of management and governance issues that were sidestepped in the past. The key to a successful SOA implementation is managing and governing activities throughout the entire SOA delivery lifecycle by ensuring that services conform to the needs of all of the business’s stakeholders. Learn how service lifecycle management allows the business to ensure that the process by which services are defined, created, tested, deployed, optimized and retired is manageable, repeatable and auditable.
FREE! Go There Now!
| | | |
All FREE IBM® developerWorks Tools!
| |
