Planning Your Marketing - For direct mail...
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For direct mail efforts, check how the campaign is going by creating a spreadsheet that includes specifics of each order as well as a way to identify customers (like a customer identification number). Also, ensure that you include plans for implementation or a marketing calendar. Plans are great, but if you don't also designate responsibility, set deadlines and hold people accountable, marketing efforts can't succeed.
It is important that you respond to the results that you get. Markets change all the time and you must be ready. Make sure you review the plan every year to see if you must revisit any goals.
Have a look at our Forms & Format section on the http://www.my1stbusiness.com for tools to guide and assist you with your marketing.
About The Author
Learn more at http://www.my1stbusiness.com/sales-letter/landing2.htm
Ben Botes MSc. MBA, is an Entrepreneur, Speaker, Writer, Coach and academic. He is the founder of My1stBusiness.com, South African Business Hubs
Join the My1stbusiness.com Reseller Program and earn 40% referral commission http://www.my1stbusiness.com/affiliate
Read Ben's Blog at http://www.my1stbusiness.com/weblog
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