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WEBSITE MARKETING

Planning Your Marketing
By: Ben Botes
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    2006-02-27

    Table of Contents:
  • Planning Your Marketing
  • Without a plan...
  • You want to...
  • What will promotion...
  • Decide on your objectives...
  • Writing the plan...
  • This will cover...
  • For direct mail...

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    Planning Your Marketing - For direct mail...


    (Page 8 of 8 )

    For direct mail efforts, check how the campaign is going by creating a spreadsheet that includes specifics of each order as well as a way to identify customers (like a customer identification number). Also, ensure that you include plans for implementation or a marketing calendar. Plans are great, but if you don't also designate responsibility, set deadlines and hold people accountable, marketing efforts can't succeed.

    It is important that you respond to the results that you get. Markets change all the time and you must be ready. Make sure you review the plan every year to see if you must revisit any goals.

    Have a look at our Forms & Format section on the http://www.my1stbusiness.com for tools to guide and assist you with your marketing.

    About The Author


    Ben Botes

    Learn more at http://www.my1stbusiness.com/sales-letter/landing2.htm

    Ben Botes MSc. MBA, is an Entrepreneur, Speaker, Writer, Coach and academic. He is the founder of My1stBusiness.com, South African Business Hubs

    Join the My1stbusiness.com Reseller Program and earn 40% referral commission http://www.my1stbusiness.com/affiliate

    Read Ben's Blog at http://www.my1stbusiness.com/weblog


    DISCLAIMER: The content provided in this article is not warranted or guaranteed by Developer Shed, Inc. The content provided is intended for entertainment and/or educational purposes in order to introduce to the reader key ideas, concepts, and/or product reviews. As such it is incumbent upon the reader to employ real-world tactics for security and implementation of best practices. We are not liable for any negative consequences that may result from implementing any information covered in our articles or tutorials. If this is a hardware review, it is not recommended to open and/or modify your hardware.
       

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