Planning Your Marketing - This will cover...

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Printing: This will cover the printing costs of your letterhead and envelopes, company brochures and direct mail.

Media: This is the cost of buying media for your print ads, radio ads and other tactics.

Miscellaneous: Other costs that may be incurred such as postage, holiday cards, thank you notes and others.

Marketing channels: This is where you choose the types of marketing materials and distribution vehicles that you will use to attract target customers, including flyers, postcards, email marketing, newsletters, Web site and more.

Competitive strategies: How will you respond to your competitors - for example, if a competitor lowers his price?

Step 5

Map your progress

Use our Marketing Campaign Worksheet or Advertising Effectiveness Log.Include benchmarks in your plan. Use these benchmarks to take stock of whether your marketing efforts are paying off or if you should rethink your approach. Calculate the category and cost of marketing communications and compare with set specific sales forecasts.

Next: For direct mail... >>
 

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