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WEBSITE MARKETING

Planning Your Marketing
By: Ben Botes
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    2006-02-27

    Table of Contents:
  • Planning Your Marketing
  • Without a plan...
  • You want to...
  • What will promotion...
  • Decide on your objectives...
  • Writing the plan...
  • This will cover...
  • For direct mail...

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    Planning Your Marketing - Writing the plan...


    (Page 6 of 8 )

    Step 4

    Writing the plan

    Now that you have an overview of customers and market conditions, you can flesh out your plan.

    This plan needn't be a formal document, but should at least consist of a written outline to share with staff or outside consultants and to refer to later. The plan should cover:

    A summary of your market position and goals.

    A definition of what you expect to accomplish in a specific time period (e.g.: “We will sell 150 widgets by the fourth quarter.”)

    A list of target markets, including segmentation and niche area.

    An appropriate strategy for each segment or market.

    Budget: The final section of your marketing plan is to determine your budget, making sure that you have the funds to cover your production, printing, media and other miscellaneous expenses.

    Production: This can include the creation of your logo design, stationery, mailing labels, company brochure, photography used, advertising and direct mail costs.

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