Planning Your Marketing - Writing the plan...
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Writing the plan
Now that you have an overview of customers and market conditions, you can flesh out your plan.
This plan needn't be a formal document, but should at least consist of a written outline to share with staff or outside consultants and to refer to later. The plan should cover:
A summary of your market position and goals.
A definition of what you expect to accomplish in a specific time period (e.g.: “We will sell 150 widgets by the fourth quarter.”)
A list of target markets, including segmentation and niche area.
An appropriate strategy for each segment or market.
Budget: The final section of your marketing plan is to determine your budget, making sure that you have the funds to cover your production, printing, media and other miscellaneous expenses.
Production: This can include the creation of your logo design, stationery, mailing labels, company brochure, photography used, advertising and direct mail costs.
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