Planning Your Marketing - What will promotion...
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What will promotion and advertising cost?
Where is your target customer most likely to buy your product?
How important is price to a customer?
How important are product or service quality and convenience to your customer?
Focus on customers' needs. Listen to your customer.
Why should anybody buy your product or service?
What is the benefit or improvement in their condition?
Whose life will be enriched?
Who will get the greatest improvement from your product or service?
With which customers does your competitive advantage make a difference?
With which customers does your competitive advantage make the biggest difference?
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