Planning Your Marketing

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Planning your marketing is an essential part of your efforts to attract clients or customers to your business.Everyday, you will be presented with various marketing communication opportunities. Many organizations will be just too happy to work with you to market your business. By planning ahead, it will be easier for you to decide what works for your business: what fits your budget and what reaches your audience. Your marketing plan will keep activities and budgets on track year-round.This module will give you some guidance on how to build a marketing plan and what to consider when you do this.

As a business owner you are responsible to bring customers or clients to your business. Failing to do this in an ongoing and cost effective way will result in your business closing down and you losing money in the process. Writing your marketing plan can help you identify the most cost-effective strategies you can use to present your business to your target audience.

Your written marketing plan need not be lengthy and complicated. You can even make it as simple as possible. It is an internal document where you can be honest and direct when describing your company's weaknesses. A marketing plan gives you a roadmap that can drive action and point the way. A marketing plan can help you:

Identify which customers are your best prospects.

Evaluate company data against your industry or market.

Track results so that you learn what works.

Next: Without a plan... >>
 

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