Permission Email Marketing Tips for Offline Small Business Owners - Sounds great...
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Sounds great. But what if your business is primarily offline, and what if you don't even have a website?
Many businesses think that's reason enough to step out of email marketing altogether. But what they're missing here is that compiling a permission email marketing list offline can be as easy, if not easier in some instances, as building a list online.
We have advised many clients on tips to collect email addresses at the point of purchase. Here are some of our favorite tactics:
- Collect business cards, Offer a prize.
This is one of the oldest, most proven methods of collecting customer information in-store. Your prize doesn't even have to be huge. If you own a restaurant, it can be as simple as a free dinner for two. If you own a hair dresser, it can be as easy a 50% off coupon towards their next cut. The beauty here is that customers who submit their business cards have expressed genuine interest in your products or services. So when you contact them by email with further offers, you know you're talking to people who want to buy what you're selling.
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