Performing a Simple Competitive Analysis - Once you identify...
(Page 3 of 3 )
Once you identify your most direct competition and have a firm grasp on your second- and third-tier competitors, project which actions they’re likely to take in the next year or so. Forecasts of competitors' future activities depend on your knowing and understanding their objectives, strengths in the marketplace and resources. Key intelligence for your brand's success:
Annual forecast of sales, spending and profit, promotion and advertising strategies.
Introduction, support rollout and success of new products.
Market segment, product category and sub-category trends.
Direction for future growth.
Gathering competitive intelligence can make a difference between realizing your company's annual plan or losing business that may never be won back.
About The Author
Mark Levit is managing partner of Partners & Levit Advertising and a professor of marketing at New York University. For more information visit www.partnerslevit.com or call 212-696-1200.
| DISCLAIMER: The content provided in this article is not warranted or guaranteed by Developer Shed, Inc. The content provided is intended for entertainment and/or educational purposes in order to introduce to the reader key ideas, concepts, and/or product reviews. As such it is incumbent upon the reader to employ real-world tactics for security and implementation of best practices. We are not liable for any negative consequences that may result from implementing any information covered in our articles or tutorials. If this is a hardware review, it is not recommended to open and/or modify your hardware. |