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WEBSITE MARKETING

Part I : Get free traffic using these tips and tricks.
By: Developer Shed
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    2004-02-09

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    Part I : Get free traffic using these tips and tricks.
    by Prashant Parikh

    SearchEngine Optimization

     

    Searchengines still remain the #1 tool to generate free targeted traffic to anywebsite, so make sure that your site is indexed in every major search engine.Do a through check of all the meta tags and make sure youare not missing any one. The most important meta tagis the "Title" tag which should be kept short and sweet. Then therecomes the "Description" and the "Keywords" tags, pleasemake sure that you are not dumping keywords on this tag which do not belong toyour website. e.g. don't include keywords for selling perfumes when you areselling books. Make sure that the description and the keywords are relevant toyour website. Another major things that no one wouldtell you is that you MUST have the keywords and description embedded on yoursite to get a high rank in search engine. What I mean by this is, if youkeywords include "Candy, Gum, Lollypop" etc..and description is "We sell all types ofchocolates and candy here" etc. them you MUST have the same wordssomewhere in your webpage. This is how the search engines check the relevancyof the meta tags. These are just 3 of the major meta tags which should be there on every page. With the evergrowing search engine popularity and the way they categorize they searchesthere are some other meta tags which should be used to describe the site, like"Language", "Robots" ,"Revisit" etc. To get details on these tags click this link.
    Please make a note that you need to get your website listed on, DMOZ which is alargest human edited directory and which has links with all the major searchengines. Listing on DMOZ is free and it can bring highly targeted traffic toyour website as well as improve your ranking on other search engines. visit http://www.dmoz.org
    ** NEVER use refresh or redirect scripts on your index pages as most of thesearch engines will exclude those pages.


    Link Exchange

     

    Thisis undoubtedly the second major free targeted traffic source. Now, not manywebmasters know that having hundreds of link on their website linking to otherUN-Related websites will do more harm than good to them. First rule of thumb,NEVER have lots of out-bound link on your index page and secondly exchangelinks with only those website which have similar content or sell complementaryproducts. Search engines are very smart and can easily know from your meta tags if the site you are linking to has similar contentor not. Don't try to fool the search engine or you will end up a fool yourself.I know that exchanging links is not simple and take time, but is the best timeinvestment you will ever do. Having quality site linking to you would mean abetter rank to your website. Another important think to note is that it wouldbe better if you exchange text links rather then graphics as this would be moresearch engine friendly. Also keep changing your text link description from timeto time so that you can have fresh and different keywords fed to searches.
    So, now the questing is how do you find similarwebsite... very easy. Do a search on google or DMOZdirectory and you will get a list of websites. The contact the webmasterindividually of every website and ask them for a link exchange.
    I also found this website very useful in finding similar content websites. http://www.linkexchange.com 
     


    Affiliate Program

     

    Haveyou ever paid to have your banners displayed 10,000 times and end up paying 10cents a lick and not getting any sale out of it? This is what happens to mostof us when start advertising for our website and products. We think that evenif out of those 1000 people who would visit, even if 5% buy something then wehave made a profit! but how often does this happen?Close to never. Why pay per click when you can start your own affiliate programand pay commission per sale. Yes right! you don't payyour affiliates till the time someone actually buys anything from your website.This way you get all the clicks you want and if no one buys anything, they youalso don't loose anything. You can promote your affiliate program to otherwebmasters through discussion boards or emails, think about it, you can havetons of webmasters linking to your products and you don't spend a dime untilyou get paid! Sounds great!
    Check of this website if you want to start your own Affiliate program or youcan pay some money to have it setup for you. http://www.cj.com
     


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    Article by Prashant Parikh. webmasterof http://www.ishopindia.com


    DISCLAIMER: The content provided in this article is not warranted or guaranteed by Developer Shed, Inc. The content provided is intended for entertainment and/or educational purposes in order to introduce to the reader key ideas, concepts, and/or product reviews. As such it is incumbent upon the reader to employ real-world tactics for security and implementation of best practices. We are not liable for any negative consequences that may result from implementing any information covered in our articles or tutorials. If this is a hardware review, it is not recommended to open and/or modify your hardware.

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