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One last chance to HOOK your customer
By: Developer Shed
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    One last chance to HOOK your customer
    by Harvey Segal

    Youíve written your sales letter and itís in the hands of your potential customer - in other words he has retrieved it from his Email or downloaded it from the web and he has just reviewed it OFFLINE and is interested.

    Now comes the critical moment - when you want to get him ONLINE, onto the Net, visit your site and complete an order form.

    But he doesnít do it.

    Why ?


    "Someone else is using the phone line"
    "I only connect up once a day"
    "Iíll put it on my to-do list"

    How do you overcome this inertia ?

    You have to find that extra spur, that extra incentive to change the thinking of your reader from "interested" to "excited". You don't want to lose that precious moment.

    How do you do this ?

    * Save for the very end the most enticing benefit that your product will provide, or
    * mention an additional bonus.


    * Don't give a complete explanation.
    * Provide an air of mystery.
    * Explain that the full details are at your web site.

    Sounds familiar ?

    Of course. We have all been attracted by well crafted sales letters to take that extra step.

    There's no reason why you can't copy this method.

    And if you want an example of exactly how to do this it's in the Free book mentioned below.

    Don't miss Harvey's FREE BOOK !
    "The SuperTips Book of Internet Marketing".

    And there's MORE great articles, ideas and

    tips every week in his newsletter "SuperTips Ezine"

    Both FREE at

    DISCLAIMER: The content provided in this article is not warranted or guaranteed by Developer Shed, Inc. The content provided is intended for entertainment and/or educational purposes in order to introduce to the reader key ideas, concepts, and/or product reviews. As such it is incumbent upon the reader to employ real-world tactics for security and implementation of best practices. We are not liable for any negative consequences that may result from implementing any information covered in our articles or tutorials. If this is a hardware review, it is not recommended to open and/or modify your hardware.

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