Niche Marketing – a Potential Goldmine - Finding a niche...
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HOW DO I FIND A NICHE?
Finding a niche requires diligent research. Whether you have access to software that harvests and sorts information or you take a manual approach you must first start with ideas.
With a pen and paper (or computer, if that's more comfortable) brainstorm a list of businesses, products and industries. Create a list of keywords and phrases you think would be used by individuals looking for these items online.
Use a software program such as Wordtracker, http://www.wordtracker.com, or a free resource such as the Overture Keyword Selector Tool, http://inventory.overture.com/d/searchinventory/suggestion, to find keywords for your niche that have a high amount of traffic.
Although a program like Wordtracker makes it easy to find details such as how many sites compete for that market, you can also do your own research.
Concentrate your attention on question phrases such as "how do I..." or "where can I...". These questions will clue you into potential markets that need servicing.
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