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WEBSITE MARKETING

New Realities for E-Mail Marketing
By: Jase Dow
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    2005-04-18

    Table of Contents:
  • New Realities for E-Mail Marketing
  • Five Offsetting Marketing...
  • Newsletter insert advertising...

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    New Realities for E-Mail Marketing - Newsletter insert advertising...


    (Page 3 of 3 )

    4) Newsletter insert advertising used to be considered rather mundane and not very effective. But, if you contrast the effectiveness of this process versus the new opt-in e-mail response rates the heretofore-lowly newsletter advertising has new and vastly improved luster! Also, in the past it was difficult to track when and if people clicked on a text link ad in a newsletter - but new technology enables virtually any publisher to provide you with this information, enabling you to track your ROI for the media buy. Finally, the real beauty of newsletter text advertising is that it is very targeted and people want to receive the information so you can be confident your ad will at least be viewed by some finite number of prospects.

    5) Search Engine Ranking has come of age in the last 12-24 months - you can now easily create and deploy a traditional (title, description, keywords inserts in content, submissions and optimization) search engine ranking process that is augmented with a pay per click ("PPC") process. Deploying both ensures you derive long term (traditional rankings) and short term (pay per click) results, with the latter being driven by the amount of funds you have in your marketing budget.

    By Lee Traupel

    About The Author

    Lee Traupel has 20 plus years of marketing experience - he is the founder of Intelective Communications, Inc. http://www.intelective.com a marketing services company which provides strategic and tactical marketing services exclusively to small to medium sized companies. Lee@intelective.com Reprinted with permission from Intelective Communications - this article may be reprinted freely, provided this attribution box remains intact. (c) 2001-2002 by Intelective Communications, Inc.

    Lee@intelective.com


    DISCLAIMER: The content provided in this article is not warranted or guaranteed by Developer Shed, Inc. The content provided is intended for entertainment and/or educational purposes in order to introduce to the reader key ideas, concepts, and/or product reviews. As such it is incumbent upon the reader to employ real-world tactics for security and implementation of best practices. We are not liable for any negative consequences that may result from implementing any information covered in our articles or tutorials. If this is a hardware review, it is not recommended to open and/or modify your hardware.
       

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