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Need New Marketing and Selling Ideas? Ask Your Staff
By: Bob Janet
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    Table of Contents:
  • Need New Marketing and Selling Ideas? Ask Your Staff
  • Preliminary June data...
  • When turning down...
  • Tire store...
  • Furniture store...

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    Need New Marketing and Selling Ideas? Ask Your Staff - Tire store...

    (Page 4 of 5 )

    Tire store:
    Asking every customer to purchase a valve stem with every tire purchased that we mounted on their vehicle. We charged $1 for the valve stem, they cost us 15 cents. We sold an average of 500 tires a week. You do the math!

    Electronics and Appliance stores:
    7 days a week service. One of my sales professionals realized televisions, stereos, VCR's and camcorders broke down when they were being used. Most people use these items in the evenings and weekends when we and our competition were closed. By simply having someone available to give the customer, with the broken equipment, a loaner item we increased our sales 15%.

    Jewelry store:
    Put a small jewelery case display in every store. When we opened our jewelry store we certainly were not known as jewelers. We were not, we were retailers. To take advantage of all the store traffic we had in our tire, electronics, appliance, and furniture stores we put a small display of jewelry in each store with signage announcing our jewelry store. An employee idea that propelled us to the top jewelry seller in our market.

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