Modern-Day Postcard Marketing
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Postcards are one of the most effective marketing tools you can use to generate website traffic or sales leads.Postcards are not new - and they may not be very exciting. But they really work ...especially if you follow these 6 proven postcard marketing tactics.
1. Know What You Want
Decide what you want your postcards to accomplish. Most marketers use postcards to attract new customers. But you can also use them for other purposes such as generating repeat sales or cultivating customer loyalty.
Also, decide what you want the recipients of your postcards to do. For example, do you want them to visit your website, pick up the phone to call you, come into your store ...or something else?
2. Use the Best Mailing List
If you want postcards to generate repeat sales, you already have the mailing list - your customers. But if you want postcards to attract new customers, you need to get a mailing list. Fortunately, there are high-quality mailing lists available that can deliver your sales message directly to your best prospects.
For example, get a list of prospects who previously requested information about (or bought) products similar to those you sell ...or a list of subscribers to publications read by prospects in your targeted market. You can get these and other high-quality lists from most mailing list brokers.
Next: Design Your Postcard... >>
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